The first drop lands soon — the list gets in first

A new chapter in hygiene culture

Keep up.Stand out.

KUWH is the label for hygienists—the people behind every healthy smile. Get on the list before the first drop and be first through the door.

No checkout yet. Just first access, launch news, and a front-row seat.

Ivory KUWH heavyweight tee, front Lilac KUWH cherry tee, front Black KUWH statement tee, back
First dropComing soon

Drop 01 — Preview

The pieces coming to the first drop.

01 Ivory KUWH Signature Tee

The Signature Tee

Garment-dyed ivory with the KUWH smile mark on the chest. The everyday one.

First drop⌣
02 Lilac KUWH Cherry On Top Tee

Cherry, On Top

A soft lilac tee with KUWH’s playful cherry mark—because hygiene culture can have fun.

First drop⌣
03 Back of black KUWH Keeping Up Tee

Keeping Up

The statement piece—a gold back print on solid black. Visible on purpose.

Coming soon⌣
Explore all 10 designs — front + back

Why KUWH exists

You spend your days keeping other people’s smiles healthy. This is the label that finally shows up for yours.

KUWH — Keeping Up With Hygiene

What the list gets

Join before the doors open.

01

First through the door

Every launch update reaches the list first, so you know exactly when the drop goes live.

02

Launch-only access

Be first to hear about early offers, product details, and where each design will be available.

03

Backstage pass

See sneak peeks, follow the build, and help shape what KUWH makes for hygienists next.

Join the waitlist

Be first through the door.

Drop your email and you’re on the list—first access, launch news, and a front-row seat to KUWH.